Italian multinational giant and world leader in water heating solutions, Ferroli has just launched its premium range of water heaters in India. Ferroli water heaters provide the highest energy efficiency, 10% higher than the current BEE (Bureau of Energy Efficiency) standards, resulting in significant power and cost savings for Indian consumers. Ferroli is also the first Wi-Fi enabled water heater to be launched in India. You can conveniently set water temperature, time for water heating, shower time display and other smart features, all through your mobile phone. In fact, Ferroli is a must have appliance in new age, energy efficient, smart homes.
Mr. A.K. Rathi presents the advantages of Ferroli products and their benefits to India customers.
A.K. Rathi Profile
Background:
- Advisor and Director on the board of two Italian subsidiary companies in India, including Ferroli Heating (South Asia) Pvt Ltd.
- Board Member of the Indo-Italian Chamber of Commerce from 2006 to 2012.
- Managing Director & CEO with Ariston Thermo Spa ( Racold Thermo Ltd.) for a period of 15 years. Instrumental in setting up their factory and commercial operations in India and neighbouring countries.
- General Manager – Sales and Marketing for IFB – Bosch washing machines in India. Instrumental in setting up the sales and marketing infrastructure, resulting in market leadership.
- Head of Sales with the Piaggio JV for scooters in India.
- Mechanical Engineer from the globally recognised IIT ( Indian Institute of Technology) Kanpur.
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Let our readers introduce Ferroli?
Established in 1955 in Verona, Italy by Dante Ferroli, the Ferroli Group is a European multi-national giant which manufactures domestic and industrial heating, air-conditioning and water heating products. Today, the Group has a turnover of about Rs. 4,500 crore and operates in over 100 countries, worldwide, with 3,000 employees, 13 plants, 6 R & D Centers and a significant number of trading offices. Ferroli continues to strengthen its position in the industry with a strong commitment to design innovation build quality and carbon reduction.
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What products you are launching and targeting in India?
Ferroli has just launched its premium range of water heaters in India. Ferroli water heaters provide the highest energy efficiency, 10% higher than the current BEE (Bureau of Energy Efficiency) 5 star standards, resulting in significant power and cost savings for Indian consumers. Ferroli is also the first Wi-Fi enabled water heater to be launched in India. You can conveniently set water temperature, time for water heating, shower time display and other smart features, all through your mobile phone. In fact, Ferroli is a must have appliance in new age, energy efficient, smart homes.
Both the newly launched ranges, CALDO and MITO are custom designed to suit Indian weather conditions and changing consumer preferences. Starting from a price as low as Rs 3000 for the smallest instant model, Ferroli has the widest range of water heaters for domestic and commercial use.
Presently we have our premium range of Italian electrical water heaters for the Indian Market, in capacities ranging from 1 litre to 500 litres which covers the entire spectrum of domestic water heating as well as smaller commercial applications. This will be progressively followed by gas and solar water heaters in the next two years
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What is innovative about your water heaters and how they will benefit Indian customers?
Ferroli water heaters provide the highest energy efficiency, 10% higher than the current BEE (Bureau of Energy Efficiency) standards, resulting in significant power and cost savings for Indian consumers. Ferroli is also the first Wi-Fi enabled water heater to be launched in India. You can conveniently set water temperature, time for water heating, shower time display and other smart features, all through your mobile phone, the patented ‘Blue Forever’ ultra-strong heating technology used in Ferroli water heaters is designed to reduce scaling, enhance heating efficiency and increase the life of the heater in hard water areas. Healthy Blue Silicon Enameled coated tank, Quick Heating System, Digital Temperature Display and an Aluminum anode which lasts twice as long as conventional magnesium anode being used by other water heaters in the market are the main differentiators with our competitors.
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What is the pricing and after sale support you will offer?
We plan to cover the Indian market in a phased manner and then expanding our distribution/aftersales service network across all four regions.
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How will you target to sell the product in India?
Within the next one year, we plan to be present in different channels of sales such as electrical goods, home appliances, sanitaryware, white goods and projects through a network of over 1000 dealers and distributors across India.
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How is Ferroli unique to redefine home appliances industry?
Our water heaters have a host of unique and eco-friendly customer benefits, which are being introduced in the Indian Market for the first time. Indian consumers are receptive to products with cutting edge technology and design, more than ever before. More importantly, their awareness and adoption of eco-efficient, energy saving products is high. We are confident Ferroli will redefine the standards for water heating appliances in India.
