Savera Marketing Agency is one of the fastest growing IT distribution house in India. The company is engaged in marketing and distribution of various types of IT products, and is a key distribution market player with a nationwide reach, robust product portfolio and superior service in India. Formed as a local company in 1995, Savera continues its evolution today by striving for excellence with its products and services. From a humble beginning as a hardware dealer and service organization, Savera experienced significant growth by achieving a high level of customer satisfaction and staying on top of the technology curve.
Interview with Mr. Gopal Pansari, Director at Savera Marketing Agency Pvt Ltd.
Share Savera marketing successful journey over the years?
Established in the year 1995, Savera has come a long way in distribution and today rated amongst the best distribution companies in India. Through our association with several technology companies over the past 20 years, we have gained vast experience in industry. Today Savera Marketing Agency has 20 branches offices service centers spread across A, B, C & D class cities of India and more than 2600 Partners/Customers in 600 cities/Towns. With core beliefs in our topnotch team and performance excellence, we partner with vendors and help them in achieving various goals. Also overwhelm inherent challenges of their critical business processes. Our commitment towards quality, efficiency and reliability to IT products, solutions and services has been recognized by customers as well as our most valued partners. We helped our customers to leverage more satisfaction by delivering products and solutions according to their evolving needs.
Overall, it has been a memorable journey for us. We have shaped our company with new boundaries where we grew the same.
What was most challenging for Savera Marketing in today’s market condition?
India is a very important market with a heavy potential for any player to grow, hence it is crowded with many vendors, distributers and all are facing different types of challenges. However our main concern is ROI including higher investment in terms of longer cycle of stock/debtor.
Tell us about any new initiative you started recently?
The major initiative is to implement various activities in a spirit of cooperation and share principles with business partners to strengthen our ties with partners. We are working as an intermediator between vendors and dealers to help them understand the evolving needs of customers so that they can deliver efficient and best-in-quality products. In addition we are providing potential benefits to our channel partners in Tier II cities by introducing various latest channel schemes to them.
What was the vision behind this initiative?
In Tier II cities, customer satisfaction is most important at strategic level. As dealers are the faces for customers of various brands, educating dealers is a must. Educating dealer means providing an opportunity to gain deeper insight about nuances of premium peripherals market. Dealers understand emerging needs of customers and bring that in notice of vendors. Which further help in creating a strong bond between the dealers and vendors.
Tell us about your new key focus and strategies to go forward?
We are cent percent channel-driven company. Partners play an absolute critical role in supporting our overall strategy. Hence, our go-to-market strategy would be more concentrated to drive business in the unchartered areas by joining hands with different partners. We will continue the engagement and further strengthen our ties with the partners. Our main focus is going to be on channel as they are the one who helps us knowing customers better and helps us to deliver best-in class solution in accordance with customers need.
What are your marketing achievements that make you stand ahead?
We are going to develop new offerings to our existing customer base. Perhaps it’s the most obvious source of growth for us. Moreover, we focus on each brand and branch closely to deliver quality products according to the need of customers. We offer better technology and better brand name. In addition, we stay close to emerging customer requirements and provide facilities that support the vast customization needs of worldwide customers. Furthermore, we deliver high level of customer satisfaction by staying on top of the technology curve. Moreover, we are rated amongst the best distribution companies in India because we serves products that are best-in-class.
What are your comments on ‘Make in India’ initiative by India Govt?
As we all know that India is one amongst the developing and fastest growing country. The decision taken by BJP-led NDA government to introduce ‘Make in India’ campaign is a great initiative which is nothing less than but a giant leap to transform India into a global manufacturing hub for key sectors. Moreover it’s going to benefit youth who form 65 percent of our population. Promoting ‘Make in India’ means a move that is not only expected to spur economic activity but also create jobs.
Most interesting point is its facilitating investment, foster innovation and also enhancing skill development. It feels great that companies across the globe are making investment and setting up factories for using India’s highly talented and skilled manpower to create world class zero defect products. The massive mission to manufacture in India and sell the products worldwide is becoming a reality. Soon India will create a huge market for manufacturing.
