Thursday, March 6, 2014
- Panasonic uncovers innovative ‘Play Life’ features with its latest launch of12.7cm (5) Quad core Smart phone P31
- Panasonic’s Quad core smartphone P31 comes pre-bundled with freebies offer of Rs.10,399/-
Delivering on its promise of presenting its consumers with the most 
innovative and advanced products, Panasonic, the global leader in consumer technologies, today unveiled its latest smartphone- P31. This latest offering from the company is developed in-line with the brand’s promise & tag line “Play Life, Ur Way” showcasing its proficiency to innovate and offer its customers with unique software & hardware based features specifically designed for the Indian market.
Panasonic P31 is the latest addition to “P” series of smartphones dedicated to the Phablet category. P31 is 12.7cm (5), 1.3GHz Quad Core smartphone, running on AndroidTM 4.2.2 (Jelly Bean) with 8MP Full HD capable Autofocus camera & 2000 mAh battery. The smartphone will be available to consumers in India from the second week of March, 2014, at the best price of Rs.11, 990.
With the launch of the Panasonic P31, the company will be introducing its “Play Life” bouquet of features giving the customers a customizable user experience, where smartphone understands gestures, organizes users music library, let’s one multi-task while watching videos, switches the smartphone modes to ensure that one never runs out of battery& many more.
Expressing his pleasure on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said “Our mobile devices are an extension of our personality and the focal point of our lives. With an increase in consumer awareness today, one’s lifestyle can be safely assumed to be a mobile lifestyle. The Panasonic P31, with its bouquet of smart and efficient ‘Play Life’ features, will help you ease and simplify your life, while offering the best of innovative technologies, enabling you to be on the move.”
Innovation enhanced through Applications & Design
Panasonic with its latest smartphone launch introduced “Play Life” UI with four core innovative features where the smartphone understands Gestures with its “Gesture Play”, draw-to-unlock gesture based feature, lets you multi-task while you play videos, with its innovative “Pop-i Player”, organizes music with “Music café” & switches battery use modes with its “Ultimate Saver” feature.
Panasonic also introduced the “Heat-Sink” design based feature for maintaining device temperature through controlled heat dissipation which is a major concern nowadays, as we see a huge increase in heating-up of devices due the increase in the CPU clock speed & multimedia usage.
