The Mobile Augmented Reality Market deals with the development of a transformative technology that shows a redesigned point of view of reality, which is powered by a smartphone and very popular in the entertainment industry. Augmented reality apps encourage customers to view information associated with the physical things present in close proximity, in this way revolutionizing the customer’s experience. Augmented reality offers an interactive experience by including objects of the real world, instead of making an entirely artificial experience. Mobile augmented reality has the potential to supplement the physical world by overlaying digital information designed to activate human sensory perception.
The widespread popularity of cell phones and tablets is anticipated to drive the development of the Mobile Augmented Reality Market. Extensive utilization of augmented reality in new industry segments, for example, tourism and E-business, is urging key augmented reality companies to put resources into the development of devices like augmented reality glasses.
Scope & Regional Forecast of the Mobile Augmented Reality Market
Cell phones that are equipped to integrate augmented reality technology are ending up noticeably more effective and affordable. The potential of cutting-edge hardware, for example, portable projection gadgets that enable a new kind of AR applications to operate, a new era of 3D models of physical world objects with expanding reception of 3D cameras are empowering the key players to put resources into R&D, which is in turn driving the development of the Mobile Augmented Reality Market.
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Geographically, North America is expected to represent the biggest share in the Mobile Augmented Reality Market in 2016 because of major advances in technology, technologically-oriented population and better mobile connectivity. North America was trailed by Europe and Asia-Pacific as second and third biggest regions for mobile augmented reality.
Segmentations & Key Players Involved in theMobile Augmented Reality Market
According to IndustryARC findings, the Mobile Augmented Reality Market can be broken down into various segmentations on the basis of –
- Component: 3D Camera, Sensor (Accelerometer, Gyroscope, Magnetometer, Global Positioning System, Proximity Sensor), Semiconductor Component (Controller/Processor, Integrated Circuit), Display and Software Component.
- Application: Smartphones, Tablets, Personal Digital Assistants (PDAs)/Handheld Game Consoles and Smart Glasses and Wearables.
- Vertical: Consumer, Aerospace & Defense, Medical, Industrial, Tourism, E-Commerce and Others.
- Geography: Europe, Asia-Pacific, North America and Rest of the World.
Some of the key players involved in the Mobile Augmented Reality Market according to IndustryARC are as follows:
- Infinity Augmented Reality Inc.
- Samsung Electronics Co. Ltd.
- Com Ltd.
- Daqri Llc
- Wikitude GmbH
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