November 2019: Envisioning the future of car buying, MG Motor India today announced the opening of its first Digital Studio in Bengaluru. A showroom with no car on display, the facility is aimed at offering a unique visual immersive experience.
Situated in upscale Bengaluru, MG’s first Digital Studio is a sharp departure from the traditional automotive showroom, showcasing the future of automobile retail. With increased costs of operating a conventional car showroom including aspects like space, rentals and infrastructure; the new business model helps unlock operational efficiencies and offers more convenience as customer preferences move towards digital.
Commenting on the inauguration of the first Digital Studio, Rajeev Chaba, President & Managing Director, MG Motor India, said, “The first Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.”
The first MG Digital Studio offers simple, yet, impactful and interactive product demonstration of the HECTOR, using digital tools such as ‘Immersive Voice’ and AI-based Human Recognition – features synonymous with the MG brand. Apart from the Interactive Visualiser, the Digital Studio also offers Augmented Reality and other digital engagement tools for customers.
MG Motor India has partnered with Mumbai-based Eccentric Engine for ‘One 3-D’, its Automotive Visualisation Platform, for providing a rich and immersive experience to its customers. “We are thrilled that MG Motor is leveraging our One 3-D Platform for their first Digital Studio in Bengaluru. We believe that the future of automotive sales is ‘Omni-Channel’. We look forward to partnering with MG Motor to visualise their products through more futuristic touchpoints,” said Varun Shah, Co-Founder, Eccentric Engine. Eccentric Engine has partnered with Digital Jalebi for the Interaction Design.
