Loctite Mobile Concept Car on the move

Henkel Indonesia has pioneered a new mobile training concept with its Loctite Mobile Concept Car (MCC). The MCC, the first of its kind for the adhesive industry in Indonesia, aims to train 900 customers and distributors across Indonesia by the end of 2014.

The MCC is a mobile training room, fully equipped to support technical training, demonstration and testing of Henkel’s adhesive products and technologies under the Loctite brand. The training is designed to train maintenance, parts and technical service engineers on the use of Loctite’s anaerobic and cleaner products in a variety of industries. These industries include heavy equipment, cement, mining, pulp and paper, petrochemical and general manufacturing.

Based on the concept of ‘Bringing Solutions to You’, the MCC imparts technical knowledge and skills to customers and distributors at their sites, eliminating their need for travel to a central learning facility. It comes furnished with product samples, hands-on material, testing equipment, an LCD TV to run videos and presentation slides, a sound system, and air-conditioning. On the MCC, participants attend workshops, such as the Maintenance Reliability Workshop, Surface Engineering Workshop and Loctite Manufacturing Excellence.

Allan Yong, President of Henkel Indonesia, said, “The MCC serves as an important platform for us to deepen our collaboration with our customers and distributors. Following our first MCC in Jakarta, the next step is to deploy more MCCs across Indonesia – in East Java, Sumatra and Kalimantan.

Share this post