Further rise in IFA’s global importance for retailers and industry expected in 2013
Industry confident of IFA’s market boost – leading international trade fair mirrors the industries’ dynamic growth and innovative drive
Developments at IFA mirror the dynamic growth and innovative drive of the consumer electronics and home appliance industries. Four months before this leading international event opens its doors, the consistently high demand from exhibitors reflects a continuing positive trend. gfu and Messe Berlin, the event’s organisers, are confident of once again exceeding last year’s record booking levels.
“Exhibitors at IFA will again be providing an impressive demonstration of their innovative drive with an overwelming number of global innovations and product debuts. Regarding the Smart Home growth market, IFA is in a globally unique position in that it gathers all the industries, retailers and consumers in a single place“, said Hans-Joachim Kamp, Chairman of the Board of gfu – Gesellschaft für Unterhaltungs- und Kommunikationselektronik.
Commenting on market developments, Jürgen Boyny, Global Director of Consumer Electronics, GfK Retail and Technology, said: “In 2013 the world market for consumer electronics and home appliances will continue to grow. However, not all regions will achieve a growth rate of around four per cent.GfK also forecasts 1.5 per cent growth for Europe, a challenging market.“
Global industry event
Dr. Christian Göke, COO Messe Berlin: “The reason for IFA’s success is its clear concept that brings the interests of the industry and retailers together under one roof. Its increasing international appeal of recent years has made IFA a world leader.“
Industry trends
As the world’s leading trade fair for consumer electronics and home appliances IFA exhibits the entire product range of two dynamic and innovative industry sectors.
Smart TV sets that offer evermore impressive features, Ultra HDTV sets that display spectacular, crystal clear images, smart devices ranging from smartphones to smart TVs and convertible computers, smart home entertainment featuring radio-controlled speakers that enable audio streaming – and home electronics products that are fully networked with each other will be the key CE trends at IFA 2013.
At IFA in Berlin the leading manufacturers of large and small electrical appliances will be presenting their latest technical highlights: high-class, sustainable and smart – that is how the main trend in home appliances can be described in 2013. Energy efficiency, healthy cooking and wellness packaged in upmarket designs and easy-to-operate products.
IFA is the world’s leading trade fair for consumer electronics and home appliances and will be taking place on the Berlin Exhibition Grounds (Expo Center City) from 6 to 11 September 2013.
