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Home Spotlight

Haier India Augments Air Conditioner Range with New One-Minute ACs

Electronics Maker by Electronics Maker
April 24, 2015
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New Delhi, Delhi, India

  • The smart Air-Conditioner takes just one minute to chill your room, with 40 ft. air-throw technology

  • Launches new television commercial for the new range

Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year*, has strengthened the air conditioner line-up with the new range of one-minute ACs. The new air conditioners are designed with cutting edge technology which enables them to effectively chill in just a minute, even in more than 52 degrees Celsius ambient temperature, which makes them the ideal cooling appliance for Indian summers.

The new range of One minute ACs cater to the modern households and are meticulously designed keeping in mind the changing user preferences. With features like more than 40 ft. air throw technology, powerful turbo function for quick cooling, efficient cooling even at more than 52 degree Celsius ambient temperature, etc., the new ACs are the perfect companions to beat the increasing mercury levels in the Indian summers. For the internet generation which is fast paced and prefers technology to be a fingertip touch away, these air conditioners feature a 1-touch control LED display and Wi-Fi controls that enable the users operate them at their convenience.

Haier new range of one-minute ACsCommenting on the launch, Mr. Eric Braganza, President Haier India said, “At Haier, we’re committed to creating solutions that answer the evolving needs of today’s modern households. Contributing to a well-connected integrated smart home ecosystem with unique product innovations is an endeavor we strive to achieve. The addition of ‘One Minute’ Air Conditioners to the existing range of Haier i-age products is another step towards providing perfect solutions to our customers that complement their lifestyles.”

Delivering the message of ‘Just 1-minute to chill’, Haier will be premiering a new television commercial on April 24, 2015, that features an animated version of the cuckoo wall clock ticking exactly in a minute’s time, hence highlighting the USP of the line-up. The background score of a clock ticking along with the visuals of the cuckoo-bird rushing out draws dramatic connect. The film closes with a voice over signing off with, “Haier Air conditioners – Just one minute to chill!” The TVC is primarily aimed to connect and suit the need of the young, fast-paced urbane lifestyle.

Features to make your home more comfortable

Haier One minute air conditioners with a 3D intelligent air flow with an astounding air throw capacity of 40ft and inbuilt Wi-Fi controls, allows users to regulate the AC with the help of smartphone or tablet. The negative ionizer technology clears the dust & bacteria to purify the indoor air, while the Aqua generator ionizes water molecules into H+ and O2-, which keeps your skin moist and further purifies the surrounding air. The One minute chilling technology also contributes to reducing power consumption and the ACs are available in 3 and 5 star ratings, by using the right temperature and humidity levels through pre-installed functions.

This new series of air conditioners also come with auto adjustable compressor frequency for most energy efficient performance and specially designed QUIET setting air flow mechanism that reduces noise levels to 22dB(A).

Haier also introduces one of its kind 5 year comprehensive warranty on its range of air conditioners.

Availability & Pricing

The new range of air conditioners are available in the market in three colors – Black with White, Golden and Red priced between Rs. 31,490 to Rs. 55,790

Warranty

Comprehensive Warranty – 5 years

Tags: Consumer Electronics
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