Emerson Network Power announces ‘Rainbow Dazzle’ program in partnership with PAYBACK

Unique initiative offers India channel partners the freedom to choose their rewards from PAYBACK, a multi-brand loyalty program

India, [July 15, 2014]: Emerson Network Power, a business of Emerson (NYSE: EMR) and a global leader in protecting and optimizing critical infrastructure, today announced the launch of the ‘Rainbow Dazzle’ program for its channel partners in India. Emerson has unveiled this unique program to incentivize partners thus enhancing demand for its uninterruptible power supply (UPS) (up to 20kVA), data center infrastructure management (DCIM), and rack data unit (RDU) range of products. The company has partnered with PAYBACK – India’s largest multi-brand loyalty program, empowering its Network Solution Partners (NSPs) and Value Added Resellers (VARs) with the opportunity to select their rewards from over 50 PAYBACK partner brands. The ‘Rainbow Dazzle’ program is valid for a period of three months starting July 1, 2014 to September 30, 2014.

The program will be valid for purchases made from Emerson’s national distributors, Ingram Micro and neoteric infomatique ltd, with the payout slab being calculated on the total sales amount at the end of the program period. After registering themselves at www.EmersonNetworkPower.co.in/Channels with a login id and password, partners can view their points by logging on to www.Payback.in with the PAYBACK number provided to them by Emerson. To make the program more appealing for the channel, slabs (sales targets) have been created starting from INR 50,000 to upwards of INR 25,00,000. The points accumulated from these slabs can be easily redeemed by Emerson Network Power partners on www.Payback.in.

Commenting on the launch of this program, Mr. Ankesh Kumar, director – channel products and marketing, Emerson Network Power in India said, “Emerson is keen on enhancing its business as well as incentivizing partners who can help us capitalize on the market opportunity for UPS, DCIM and RDU range of products. With slabs starting from INR 50,000, we are confident that the Rainbow Dazzle program will help us attract more partners from tier II, and tier III cities in India. Channel partners can decide on various slabs to redeem their points and gain a superior program experience through the dedicated call center and online gift redemption services of PAYBACK.”

For further information and details on Terms & Conditions, partners can contact an Emerson Network Power representative on 1800-209-6070 (toll free) or write to them on the id: Marketing.India@Emerson.com. To redeem points against the program, partners can visit www.Payback.in. All details are also available on Emerson Network Power’s channel portal – www.EmersonNetworkPower.co.in/Channels