Are you just about to set up a website for your business? This intelligent decision is something that you’ll never regret. First, however, you need to make sure that your website is simple to use, engaging for your customers, and suitable for their needs. The following five points must all be considered before you start creating a website. These design tips will ensure that you get the best results possible for your business.
Mobile-Friendliness
Mobile navigation has quickly overtaken laptop or desktop use and is something that you just can’t ignore. For example, it has been found that 59% of all shoppers find mobile shopping necessary when deciding on a company with whom they will interact. Therefore, you need to do what you can to make your website mobile-friendly whether your audience is esports players or online shoppers. You will ultimately increase your site’s mobile traffic by doing so.
Speed
Have you ever been navigating a website that took too long to load? What did you ultimately end up doing? If you’re like the average person, you probably just went to another webpage. Now, think about your potential customers. What are they likely to do in this situation?
To prevent a mass exodus from your website, you need to minimize performance-sapping elements like embedded videos and large photos. You can use these items sparingly on some sub-pages but should focus instead on a faster loading site. The site’s programming must be tight to avoid this issue.
Aesthetics
A handsome and appealing website is worth its weight in gold. Just think of the last ugly website that you visited. Did you end up leaving it to go work with someone else? Probably! And your customers will do the same, so make sure that your site is attractive.
Your aesthetics are essential because you’re trying to attract customers and perhaps business partners. Keep in mind that a study of 750 B2B buyers discovered that, on average, they spend only 17% of their operational time with their suppliers. So, instead, they mostly buy online. An eye-catching website will draw consumers and potential business partners alike.
Easy Navigation
If your website is confusing with its layout, your potential customers will flee and never return. Therefore, you need to do what you can to make the overall structure of your website as easy to understand as possible. It should be so easy that anyone can handle it with ease.
Try to include things like top menus that are easy to read and understand. You should also include clickable pictures and links that go precisely where they are expected to go. Your customers deserve a website that feels smooth and easy to understand for everyday use.
Inclusivity
Lastly, your website needs a design that is more inclusive to as many people as possible. About 25% of the United States’s population over 65 years old have a disabling hearing loss that may make it hard for them to hear. This means that your video content must have captions!
Other disabilities may make it hard to engage with your website, too. And these individuals may end up avoiding your site if they feel uncomfortable with it or don’t believe that it is designed for their needs. Keep the layout of your website simple and easily navigable. Additionally, ensure that the colors on your website and the fonts you decide upon make it easy for anyone to read the information on your website.
All of these steps help to not only make your website more inclusive but help your business as well. How? By making it easier for more people to check out your information, you expand your potential operation and produce a higher level of interaction. So, do what you can to engage with your customers and create a website that makes sense for their needs. You’ll be happy that you took the time to make these decisions.
