In an illuminating conversation with Mr. Vimal Soni, Founder of Corvi LED, we delve into the dynamic trends shaping the LED lighting market in India. With sustainability, smart technology, and innovative design at the core of Corvi’s ethos, this interview sheds light on the brand’s forward-thinking approach to product development and its role in redefining the Indian LED industry. From discussing the influence of IoT-enabled smart lighting to sharing insights into localization and government initiatives boosting manufacturing capabilities, Mr. Soni offers a comprehensive perspective on Corvi’s journey and vision for the future.
1. What are the major trends shaping the LED lights market in India and key factors driving this growth?
The LED lights market in India is being shaped by several key trends and growth factors. Firstly, the increasing emphasis on energy efficiency and sustainability is driving the adoption of LED lighting, as these solutions consume less power and have a longer lifespan compared to traditional lighting. Additionally, rapid infrastructure development and urbanization are fuelling the demand for advanced lighting solutions. Government initiatives promoting energy-efficient products and green projects are also significantly influencing the market. Moreover, rising disposable incomes and changing consumer preferences for modern, aesthetically pleasing lighting systems are further propelling the growth of the LED lights market in India.
2. How do you see the role of smart lighting and IoT (Internet of Things) in the future of the Indian LED market? Does Corvi have any offerings around the same on the current product portfolio?
With the increasing demand for smart home integration, consumers are looking for lighting solutions that go beyond energy efficiency to offer connectivity and control via smart devices. IoT-enabled LED lighting allows for features such as remote control, automation, and energy management, significantly enhancing user convenience and efficiency. This trend is set to drive innovation in the Indian LED market, with companies focusing on incorporating advanced technologies to meet evolving consumer needs. Corvi is at the forefront of this shift, We are introducing smart features across most products in our portfolio, starting with our smart bulb. All products will be compatible with Corvi’s proprietary app, which provides a more advanced and efficient experience than existing smart options on the market. With this app, users can enjoy seamless control and customization of their lighting, enhancing convenience and aligning with our commitment to delivering cutting-edge, user-friendly technology in every Corvi product.
3. With technology and consumer needs constantly evolving, what are Corvi’s plans for future innovations in the LED industry with their products?
Corvi is committed to staying at the forefront of the LED industry through continuous innovation in design and product development. We focus on creating unique shapes and ergonomic features that distinguish our products, always anticipating and adapting to the evolving needs of consumers. Our goal is to deliver solutions that exceed market expectations in both functionality and aesthetics. Looking ahead, Corvi plans to develop LED lighting solutions with advanced smart features, enhanced energy efficiency, and increased design flexibility, ensuring that we continue to set new standards in the industry.
4. The brand places a lot of focus on design. Could you outline the steps involved in creating a new product, from conception to launch?
Once an idea is conceptualized, our design team develops detailed prototypes, focusing on innovation in form and function to differentiate our products. Each prototype undergoes rigorous testing to assess performance, durability, and energy efficiency. After refining the design based on these tests, we transition into the manufacturing phase, where quality control is paramount. Finally, the product is launched with a strategic marketing plan to communicate its unique features and value to consumers. By prioritizing each of these steps, Corvi ensures that every product not only meets but exceeds expectations in both aesthetic appeal and functionality
5. What effects has the industry seen from the localization of manufacturing, and what government efforts are being made to enhance manufacturing capabilities?
The localization of manufacturing has greatly benefited the Indian economy by creating more jobs, reducing reliance on imports, and encouraging international brands to establish operations in India. This shift has also strengthened the local manufacturing ecosystem, leading to lower supply chain and transportation costs, aided by the availability of local raw materials. Government initiatives like the PLI scheme under the “Make in India” initiative, along with various incentives for SME and MSME sectors, are further enhancing manufacturing capabilities, fostering growth, and driving innovation across the industry.
