Digital marketing has come a long way, thanks to the constant evolution of tech. It’s a good idea to make sure that you’re doing it in the best way possible if you are to keep reaping good results from it. Let’s have a look at five reasons why you need to revamp your digital marketing strategy this year.
You Have A Low Conversion Rate
You may have noticed that, of late, your website is generating enough traffic but you have a low conversion rate. This is a sure sign that you need to work on your digital marketing strategy and make some changes to it. With a whopping 97% of people saying that they learn more about a local company through the internet, it’s important to make sure that those who find your business online stay on long enough to convert into paying clients.
Your Strategy Failed to Attain the Goals You Had Set
It’s a given that you have certain strategies that you have been relying on to make conversions and improve your business. In order to make sure that this is happening, evaluate the results you achieved from your strategies and if you feel like things could be better, change what you did to ensure you get the results you want. It’s no good relying on the same tactics and simply hoping that things will improve, but you need to make the changes you want to see.
You Want to Add Video to Your Strategy
Video has been proven to have an amazing conversion rate, so if your digital marketing strategy did not make use of video, it’s important to include it. Do this and then check the results to find out if there will be an improvement in your engagement and conversion, and it will be the easiest change you made and one that will likely yield the best results for your business. Tech has made it possible to plug and play a new solution to your digital marketing strategy easily and effectively, so don’t neglect to do this. About 60% of marketers say that inbound marketing on blog content and SEO gives them the highest quality source of leads that they get. Add video to this and you will have a winning combination.
You Want to Improve Your Website
To give your website visitors the best experience possible and make it more likely for them to convert, it’s imperative to make improvements to your website. Set it up so that it loads faster and gives users an amazing experience that will inspire them to come back again and even convert. Create a winning combination of high-quality content, a fast and responsive website, and compatibility with all devices, and you will get better results from your digital marketing efforts.
You Want to Give Your Brand an Edge
The fifth reason why you may need to revamp your digital marketing strategy is to give an edge to your brand and make it stand out from all the others on the market. Around 25% of new businesses, according to data from the Bureau of Labor Statistics, don’t survive beyond their 15th year, and this should inspire you to do everything you can to give yours the chance to survive this and last beyond this period.
The five reasons above should be reason enough for you to work on your digital marketing strategy this year. Step into the new year with a future-proof strategy that will help you achieve what you did not achieve with your business in the past years!
