Comments from Mr. Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd
Due to unprecedented competition and poor sales in the last few quarters, most of the brands are betting big in terms of price deals on the leading e-commerce portals in order to get maximum market share during this festive season. After the government regularization, leading e-commerce portals such as Flipkart and Amazon have started taking support from brands for festive sales. The retailers are not willing to decrease their margins that resulted in slow offline sales in consumer electronics vertical.
