itel forays in India with Wish it1508 & SelfiePro it1511, 2 champion products with superior functionalities & competent pricing

New Delhi, May 20, 2016: Underlining its commitment to provide value plus mobile-based connectivity solutions to the country’s consumer base, itel, the hi-tech innovative brand for the masses, has announced the launch of 3 smartphones and 3 feature phones. The feature phones will be categorized in 3 series viz. SmartSelfie, SmartPower and Shine and Smartphones will have SelfiePro, PowerPro and Wish series. The feature phones will be strategically priced below INR 2000 and smartphones below INR 10,000.

SmartSelfie will attempt to redefine the consumer expectation whilst having a front camera in all its phones.  SmartPower will be focussed on bigger longer lasting battery phones and Shine will have good looking phones. Similarly Smart phones will have SelfiePro focusing on comparably astounding camera experience, PowerPro catering big long lasting battery and Wish series providing value with good looking phones.

Following the launch, itel introduces 6 new advanced products, providing incredible value for the money spend. The Wish it 1508 is the champion product amongst the new launches, enabled with 3G connectivity and pre-installed with Android 5.1. Running on a Quad core, 1.2 GHz processor along with a 512 MB RAM, the phone also comes with 5.0 MP back and 2.0 MP front camera and supports dual-SIM with dual standby functionality. Furthermore, SelfiePro it1511 is a 4G enabled smartphone that operates on the latest Google release namely, Android 6.0 Marsh Mallow and comes with dual-SIM/dual standby capability.

The SmartSelfie it2180, SmartSelfie it5231 and SmartPower it5600 are GPRS-enabled dual-SIM feature phones, each coming with its own unique set of specifications. The it5231 and it2180 from the SmartSelfie series are equipped with functional front cameras, while SmartPower it5600 comes with a bigger battery and a longer standby time. On the other hand, itel is also making smartphone connectivity more accessible with its PowerPro it1410, which comes equipped with 2800 mAh battery and 3G/GPRS connectivity.

Speaking on the launch, Sudhir Kumar, CEO, itel India, said, “In today’s digitally-led world, mobile connectivity has become a necessity instead of a privilege. With the launch of these phones, we are providing Indian consumers with the perfect amalgamation of value plus and functionality. We are confident that these phones will find great reception amongst the aspiring Indian mobile phone users and will play a major role in making India truly digital.”

“The rural and the semi-urban consumer, despite accounting for more than 60 percent of the country’s population, has hitherto been largely untapped by the incumbent mobile players. We are going to change that with a dedicated focus on providing extremely relevant, high-quality customized products that cater specifically to the connectivity requirements of these geographies,” added Sudhir Kumar.

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