Mobile World Congress – Barcelona, Spain – February 26, 2015 — Expway, the wireless multicast leader, and MediaTek the market leader in cutting-edge systems on a chip for wireless communications, announced today that MediaTek would integrate the Expway Middleware in MediaTek’shelio Smartphone solution family.
This integration will enable the MediaTek helio Smartphone SoCs to support LTE Broadcast video streams, allowing mobile devices to receive HD video content and ensure the highest Quality of Experience to mobile users.
Demand for video content is spiraling as end users’ thirst for HD quality is increasing. By 2019 above 70% of mobile network traffic will be video. However, mobile networks are reaching their limits, and cannot support this growing demand with existing technologies.
Expway believes that mobile video delivery is at a crossroads. The market needs an innovative approach to optimize mobile delivery of HD video from the content source down to every single device, efficiently and with similar quality as watching blue-ray video at home. This radically new approach is using a technology called LTE Broadcast.
LTE Broadcast is a 3GPP standard, proven to be most advantageous for delivering popular content would it be live or on-demand (season finale of a popular TV show, or premier of a movie, breaking news, sports, concerts…). LTE Broadcast does not clog the network, no matter the number of receiving devices. This is exactly where other technologies run into their limits – LTE Broadcast picks-up where the others leave off.
“By merging LTE Broadcast feature with chip design, MediaTek will continue to bring premium mobile experiences to consumers,” said Jeffrey Ju, Executive Vice President and Co-Chief Operating Officer at MediaTek.
“In contrast to traditional delivery solutions, LTE Broadcast is designed to work better as the popularity of the content grows,” said Claude Seyrat, CMO of Expway. “More and more people watch popular videos, on mobile devices. Customer loyalty is low in the mobile market and for this reason MNOs and OTTs absolutely need to deliver excellent user experience to avoid churn. Our partnership with MediaTek will provide an off-the-shelves solution for device makers and operators who wants to satisfy user’s appetite for impeccable video.”
