ASUS transforms Mobile Computing; announces the Ultraportable Transformer Book T100 & the Next-Generation Fonepad 7

Transformer Book T100: Compact ultraportable powered by the new Intel Atom quad-core processor features a 10.1-inch HD display that can be used as a lightweight Windows 8.1 tablet

ASUS announced the launch of the Transformer Book T100 with incredible Ultra-portability and a Brand New Mobile Experience with the ASUS Fonepad 7. The affordable ASUS Transformer Book T100 is a compact ultraportable powered by the new Intel Atom quad-core processor features a 10.1-inch HD display. ASUS Fonepad 7 is an updated version of the 7-inch Android device with full voice telephony for people who want smartphone features with a tablet-size screen.

“Our constant search for incredible has inspired us to embark a journey of crafting extraordinary experiences and avant-garde product line-ups. Our ‘Transformer’ series has evolved and emerged as the next-generation ultraportable devices, redefining the design innovation. The brand new ASUS Fonepad 7 sets out to take further the grandeur and reception as received by the former version. Introducing these products to the Indian market today, we endeavour to assist them with utmost design perfection at much affordable prices. We transform ourselves to deliver the state-of-the-art devices and are assenting that our design philosophy that starts with people will yield us with positive receptions for these devices as well,” said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India.

ASUS TRANSFORMER BOOK T100

Transformer Book T100, a 10.1-inch ultraportable laptop with an Intel® Atom™ ‘Bay Trail’ quad-core processor and a detachable HD display that can be used as a standalone Windows 8.1 tablet. With a slim design and durable finish, Transformer Book T100 is not only one of the lightest laptops currently available at just 1.07kg, but also one of the lightest 10-inch tablets around, at 550g.

High-performance laptop and lightweight tablet combined

ASUS Transformer Book T100 is an extremely compact ultraportable for people who want the productivity features of a laptop with the easy portability of a tablet — and the flexibility to switch between the two in an instant.

Transformer Book T100 features a new Intel Atom Z3740 quad-core processor for smooth multi-tasking performance and incredible energy efficiency, and lasts for up to 11 hours on battery power. The lightweight keyboard dock features precision-engineered keys designed for comfortable extended use, plus a multi-touch touchpad with full Windows 8.1 gesture support.

“What we have delivered with our Bay Trail platform is an incredibly powerful SoC that delivers outstanding performance, long battery life, and a great experience for the way people use these devices today. It’s an incredible leap forward,” said Amit Gupta, Director Business Development, Intel South Asia “The results of our long term partnership with ASUS is a breadth of mobile devices that continue to delight consumers, business users and IT managers, such as this innovative Transformer Book T100”.

Just 10.5mm thin in tablet mode, Transformer Book T100 has 10.1-inch display has a crisp 1366 x 768 resolution and features IPS technology for wide 178-degree viewing angles with excellent daylight visibility. Capacitive multi-touch gives fine fingertip control in tablet mode, while exclusive ASUS ‘Reading Mode’ technology adjusts the display automatically to make the screen easier to read for long periods.

ASUS Instant On and SonicMaster Audio technology

Transformer Book T100 also features ASUS Instant On technology for the kind of instant response that people have come to expect from tablets. It wakes from standby in an instant and lasts for up to 14 days in standby mode.

ASUS SonicMaster audio technology gives true-to-life sound, and Transformer Book T100 also features USB 3.0, 802.11a/b/g/n dual-band Wi-Fi and Bluetooth 4.0. It is also bundled with Microsoft Office Home & Student 2013 with full versions of Word, Excel, PowerPoint and OneNote.

ASUS FONEPAD 7

Fonepad 7, an updated version of the popular Fonepad comes as a 7-inch Android device with full voice telephony for people who want smartphone features with a tablet-size screen. ASUS Fonepad™ 7 features a new non-slip finish and faster HSPA+ 3G with up to 42Mbit/s download speeds.

Fonepad 7 is powered by an Intel® Atom™ Z2560 processor with Hyper-Threading technology for seamless multi-tasking performance with Android 4.2. The 7-inch display has a crisp 1280 x 800 resolution with IPS (In-Plane Switching) technology for wide viewing angles and excellent daylight visibility, while dual-front speakers with ASUS SonicMaster audio technology ensure high-quality sound.

“Today’s announcement is a testament to Intel’s progress in delivering tablets that address the demand for consumers to be entertained, productive and informed on the go,” said Amit Gupta, Director Business Development, Intel South Asia. “With Intel Inside® the ASUS Fonepad 7 offers the exceptional combination of a phone and a tablet in one device, enabling people to connect globally while delivering amazing performance¹ and great battery life².”

Lightweight tablet with heavyweight features

Just 10.5mm thick and with a low 340g weight, ASUS Fonepad 7 is highly portable, but perfect for entertainment on the go. A new smudge-resistant coating helps keep fingerprints at bay on the 7-inch screen display and Miracast wireless video streaming mirrors the display to compatible HDTVs for big-screen enjoyment.

Fonepad 7 features a 1.2-megapixel front facing camera, plus a 5-megapixel autofocus rear camera with a 100 continuous-shot ‘burst’ mode and 1080p Full HD video recording. The 3950mAh battery provides up to 28 hours of 3G talk time; 35 days of standby time and up to 10 hours of video playback.

Built-in 3G with HSPA+ mobile data with download speeds up to 42Mbit/s and uploads of 5.76Mbit/s mean Fonepad 7 is an always-connected device for seamless web browsing. With full 3G telephony support across GSM and WCDMA bands, Fonepad 7 can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset.

Exclusive ASUS apps

ASUS Fonepad 7 has a customized user interface that integrates social media information, with users being able to see their friends’ latest social media updates on their contact list or incoming call notifications.

Fonepad 7 is available with 16GB onboard storage and a microSDHC card slot, conveniently located on the side of the case, can be used to add more. 5GB of lifetime ASUS WebStorage is also included and ASUS WebStorage Office also provides a full Microsoft Office experience on the move.

The SuperNote app lets users draft notes and can even add images, videos, and voice memos to create multimedia notes. The Floating App also helps users multi-task by giving them the option to open up to six apps simultaneously onscreen.

AVAILABILITY & PRICING

The ASUS Transformer Book T100 will be available in India at an MRP of Rs.34,099 /- across select ASUS authorized retail outlets starting November 2013.

The ASUS Fonepad 7 ME372CG will be available in India at an MRP of Rs. 17,499/- across select ASUS authorized retail outlets starting November 2013.

For more information, please visit http://www.asus.com/in/

NOTES TO EDITORS

30-word summary

ASUS announces Ultraportable Transformer Book T100 & Next-Generation Fonepad 7. ASUS Fonepad 7 is an Android device with a tablet-size screen & ASUS Transformer Book T100 is an ultraportable device.

60-word summary

ASUS transforms Mobile Computing; announces the Ultraportable Transformer Book T100 & the Next-Generation Fonepad 7. The affordable ASUS Transformer Book T100 is a compact ultraportable powered by the new Intel Atom quad-core processor features a 10.1-inch HD display. ASUS Fonepad 7 is an updated version of the 7-inch Android device with full voice telephony with a tablet-size screen.

100-word summary

ASUS today announced the launch of the Transformer Book T100 with incredible Ultra-portability and a Brand New Mobile Experience with the ASUS Fonepad 7. The affordable ASUS Transformer Book T100 is a compact ultraportable powered by the new Intel Atom quad-core processor features a 10.1-inch HD display. ASUS Fonepad 7 is an updated version of the popular Fonepad comes as a 7-inch Android device with full voice telephony for people who want smartphone features with a tablet-size screen.

 SPECIFICATIONS

¹               Specifications and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment and other factors.

²     Battery life measured with 720p HD video playback, 100 nits brightness and default volume with headphones.

ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.

[1] Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

² Battery life varies depending on hardware, software, system configuration and operating conditions. Battery life information provided by Asus. Please contact Asus for more details.