KEY POINTS
-
ASUS Chairman Jonney Shih unveils company’s latest groundbreaking innovations at 2015 CES.
-
Stunning Transformer Book Chi Series features powerful 2-in-1 laptops that transform seamlessly into world’s slimmest Windows tablets.
-
Powerful flagship ZenFone 2 smartphone has gorgeous new design, 13MP PixelMaster camera and brand new customizable ZenUI interface.
-
Groundbreaking ZenFone Zoom has 3X optical zoom camera with optical image stabilization and laser auto-focus for shake-free photography.
Mumbai, January 7, 2015 — ASUS Chairman Jonney Shih unveiled the company’s latest innovations during today’s press event at the 2015 International CES®. Mr. Shih introduced the full lineup of the groundbreaking ASUS Transformer Book Chi Series — powerful, razor-thin 2-in-1 laptops that transform instantly into the world’s slimmest Windows tablets.
“The ASUS Transformer Book Chi is the ultimate dream machine that wraps mobility, entertainment and productivity all into one beautiful device,” said Mr. Shih before inviting Kirk Skaugen, Intel Senior Vice President and General Manager of the Client Computing Group, to join him on stage. “We appreciate the support of our longtime friend and strategic partner Intel on this journey In Search of Incredible.”
“Intel and ASUS share a common passion for technology and we have jointly delivered some incredible products, including desktops, 2-in-1s, laptops, tablets, and smartphones,” said Mr. Skaugen. “The ASUS ZenFone 2, powered by the latest 22-nanometer Intel Atom processor, and the ASUS Transfomer Book T300 Chi, powered by the 14-nanometer Intel Core M processor, are significant achievements in our now multi-decade history of joint collaboration. We look forward to continuing our partnership with ASUS to develop the next generation of inspiring mobile devices.”
Mr. Shih then unveiled the much-anticipated ZenFone 2, which features a refined ergonomic body, advanced PixelMaster camera technology, the latest Intel® Atom™ Z3580 processor, and the brand new version of ASUS ZenUI that is designed for ultimate personalization.
Razor-thin 2-in-1 detachables — ASUS Transformer Book Chi Series
ASUS has once again raised the bar on innovation, with the stunning and innovative Transformer Book Chi Series, razor-thin 2-in-1 Windows laptops that transform seamlessly into Windows tablets via a smart magnetic hinge. With a beautiful precision-crafted all-aluminum design featuring brilliant diamond-cut highlights, gorgeous up to WQHD displays and powerful performance with up to Intel Core™ M processors, Transformer Book Chi offers users sophisticated and elegant mobile computing for both work and play.
Transformer Book Chi is available in three sizes to cover every user’s needs. The flagship T300 Chi has a 12.5-inch screen, with an ultra-slim tablet that is just 7.6mm thin, and features the fast and power-efficient Intel Core M processor. The compact 10.1-inch T100 Chi has a wafer-thin 7.2mm tablet and all-day battery life, and the T90 Chi is an ultra-light 8.9-inch model weighing just 750g for effortless mobility.
Empowering luxury for everyone — ASUS ZenFone 2
ZenFone 2 is the new flagship smartphone in the ZenFone family, featuring an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel Atom Z3580 processor with 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury to everyone.
ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly thin 3.9 mm at the edges. The case provides a comfortable, secure grip, and features an intuitively-placed volume control key on the rear of the phone within easy reach of the user’s index finger. The 5.5-inch Full HD IPS+ screen has an ultra-narrow bezel that reduces ZenFone 2’s overall size yet provides a maximized viewing experience.
The 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly and easily capture beautiful, high-resolution photos with zero shutter lag. Camera features including Low Light mode, Backlight (HDR) mode, and the Real Tone flash ensure incredible photos under any lighting conditions.
ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features fast-charge technology for dramatically-reduced recharge times.
World’s thinnest 3X optical zoom smartphone — ASUS ZenFone Zoom
The groundbreaking ZenFone Zoom is the world’s thinnest smartphone to feature a 13MP camera with a 3X optical zoom. ZenFone Zoom’s rear camera features a 10-element lens design with up to a 12X digital zoom for even finer close-up detail. ZenFone Zoom also has an optical image stabilizer (OIS) for shake-free photos, combined with a revolutionary laser auto-focus for incredibly-sharp images every time.
Advanced users will appreciate the flexibility of ZenFone Zoom’s Manual mode, which allows professional-grade manual control of ISO settings, shutter speed and more.
Members of the media are cordially invited to experience these latest ASUS innovations at the ASUS Media Suite. It is located on the 63th Floor of the Trump Hotel in Las Vegas, NV and is open from 9:00am to 6:00pm daily from January 6th to January 8th 2015.
