Syska LED India’s leading player in the LED Lighting known for its smart innovation. Syska LED Lights is the flagship company of the diversified conglomerate Shree Sant Kripa (SSK) Group. Advanced technology, energy efficiency and durability puts SYSKA LED lights years ahead, giving it a clear edge in today’s market.
Mr. Rajesh Uttamchandani, Director, Syska LED spoke to EM about the company innovations, business, future plans and discusses marketing strengths.
How was the year 2016 for Syska LED business?
The year 2016 has been great for Syska, Syska launched its smart light series of LED Lights unveiling its Smart Light series – Rainbow & Sonic LED Bulbs which has been widely appreciated and accepted, empowering technology for brighter illumination. Over and above we also launched our 120 lumens/watt efficient Rocket Lamps which has been well received in the market. Syska also introduced a number of new technologies in the country and also invested heavily in its R&D and production facilities that enabled Syska to constantly rope in new developments all-round the year.
Share some information about your latest products and about their technologies.
Innovation has always been at the core of the company and Syska has unveiled some of the most innovative products in the Indian market. In terms of our latest products, we launched T5 LED Tube light that guarantees maximum energy savings on your electricity bills with ensuring outstanding durability. We also unveiled the Rainbow LED Bulb which can illuminate 3 million colors& can be controlled wirelessly through a smartphone & also the Sonic LED Light that incorporates a speaker within the bulb which can be controlled wirelessly with a smartphone as well.
According to you how will be the year 2017 for the LED players in India? What is the current demand-supply ratio?
Today, 12% of all LED lighting systems sold in the world is consumed in India thanks to UJALA (Unnat Jyoti by Affordable LEDs for All) scheme for replacing all inefficient bulbs with these energy-efficient lamps. The demand for led lights in on the rise as people are now becoming aware of the benefits that these lights provide and overall the LED scenario seems to be taking a turn for the good in the coming time.
What are some of the business strategies you have adopted to meet the competition in the LED market?
Syska has established strategic business strategies to stay ahead of the competition in the LED market. With innovation at its core, Syska has left no stone unturned focusing on each sector in terms of technology. With rapid changes and upgrade in technological innovation, Syska has also built product categories focusing on IoT (Internet Of Things), rechargeable LEDs, emergency products, etc.Our recent launches resonates, the same brand philosophy to stay Light years ahead.
Why would buyers choose Syska LED lights as compared to the cheaper LED lights in the market?
SYSKA LED lights are truly Light Years ahead. They provide simple and lasting lighting solutions to the user. Advanced technology, energy efficiency and durability puts SYSKA LED lights years ahead, giving it a clear edge in today’s market. Every LED Lights made by SYSKA LED is crafted to meet global standards. SYSKA LED lights not only have the right technology, they also perform with ease. They are developed specially to optimize their output, outshining many other lights in the market. SYSKA LED lights are superior quality lights products, priced fairly, and offer 2 years’ warranty. No other LED light manufactures can offer so much and match our prices, this truly gives us a clear edge in the Indian LED market.
What is your expansion plans for coming years? Currently, how many manufacturing facilities do you have?
Syska plans to expand its product portfolio in the coming years and remain at the top of the competition by launching several innovative technology paired with Reliability. We aim to deliver more comprehensive LED Lighting fixtures that are easy to install for residential, industrial as well as commercial purposes.
How do you see LED lighting’s future in India in the next 5 years? And how Syska LED will be positioned in the LED market?
India is poised to emerge as the largest market for lighting systems based on LEDs in the coming years. Lighting market in country is anticipated to grow robustly in the next 5 years. Rising government support and introduction of innovative lighting products by manufacturers has resulted in reduction in prices of these products, thereby offering consumers with more options to choose from, according to their needs and preferences. Many are adopting it as they see how this technology can change their way of living. Moreover, rising consumer awareness about cost-effectiveness and eco-friendliness of LED lights would continue to drive volume sales from the residential and well as commercial sectors. With rapid innovation and technology, Syska shall aim CAGR of 35-40% in the next few years. Syska will continue to remain ahead of the curve by creating new segments for its innovative LED light solutions across Homes, offices, industrial and outdoor categories.