“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends” – Jeff Bezos, CEO, Amazon.
The quote stresses on the importance of carving an enhanced customer experience. With the increased use of smartphones and improved internet speed, people are getting inclined towards digital form of everything whether it is shopping trendy outfits or booking tickets online.