Standard launches premium range of domestic fans to beat the summer heat

New Delhi, 15th April, 2014: Standard Electricals, a well-known brand of $1.3 billion Havells India Limited, has launched 12 new models of premium range of fans under Ceiling, Pedestal, Table, wall & exhaust fans category in the domestic market. Each of these fans is attractively styled, designed to perfection and created for the premium segment keeping in mind the requirements of the modern-day homes. The fans are priced between Rs. 1650 and Rs. 2500.

The new range of ceiling fans is elegantly designed and comes with aesthetic looks. Under this category, the company has launched 5 new models namely Cruiser, Rover, Steller, Breezer & Sailor in wide range of exciting colors that are chosen basis the findings of consumer research and insights. All these fans come with broader & aerodynamically designed blades for effective air circulation and heavy-duty motor for greater performance. These fans are available in attractive colors such as- Pearl White, Pearl Brown, Gold Mist, Ocean Blue, Peal Ivory, Pearl Brown & Bianco.

Under the wall fan category, the company launched Sailor Wall fan which comes with stylish & contemporary look and pull cord control for speed and oscillation and it comes with powerful motor for superior air delivery.

The pedestal fan category comprises of sailor pedestal fans which is stylishly designed and comes with aerodynamically balanced blade for superior air delivery. The fan also comes with large base for enhancing the stability and to make it sturdier.

The table fan category features sailor table fan which comes with jerk free oscillation and smooth running and high performance motor for efficient air delivery and under the exhaust fan category, the company launched 4 models of exhaust fans which comes with full plastic body and is easy to install and clean. The fans also come with uniquely designed blades for higher air flow at low noise and durable motor with inner fuse protection.

The new range of premium fans will be manufactured at the state-of-the-art plant located in Haridwar, Uttarakhand. Spread over an area of 10 acres, this is the most modern and integrated fan plant in the country that is equipped with automated CNC machines for end covers, computerized conveyor assembly line and high-tech testing facility. Each fan is tested multiple times before shipping to the warehouse.

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