Mitashi announced that it is the Official Electronics Partner of the Rajasthan Royals IPL Team for the seventh edition of the Indian Premier League (IPL). The Mitashi logo will be showcased on the non-leading arm of the jersey of the Rajasthan Royals team.
Mitashi has taken a leap ahead in its growth from being a regular electronics partner to sponsoring the logo on the jersey for Rajasthan Royals in IPL 2014. Its philosophy of continuous innovation in developing the product quality has made Mitashi, one of the most trusted brands in the country.
Mitashi is looking to launch the new range in television segment from 15 inch to 50 inch, and the company expects to see higher sales number during IPL.
“We are excited to be associated with the wonderful game of cricket that transcends all demographic barriers and connects with masses. This association will create a strong local resonance for the Mitashi brand. With this association we expect to reach higher sales numbers of our television range during IPL season,” said Rakesh Dugar, Chariman & Managing Director at Mitashi Edutainment Pvt. Ltd.
Mr Raghu Iyer, CEO of Rajasthan Royals said, “Rajasthan Royals is extremely happy to announce the partnership with Mitashi as our Official Electronics Partner. Mitashi is a leading brand which will provide immense value and support to the team. Both Mitashi and the Royals share similar brand values and we are certain that this is the beginning of a long and fruitful association.”
Rajasthan Royals will begin their campaign in the 2014 edition of the IPL on 18th April at Abu Dhabi’s Sheikh Zayed Stadium.